Tourism Malaysia participates in IFTM-Top Resa 2023 show

Tuesday, October 10, 2023


Tourism Malaysia will once again participate in the IFTM-Top Resa 2023 show. It aims to promote its rich ecological heritage and invite travelers to explore Malaysia through nature, culture and adventure. Since the border opening last year, the French market in Malaysia has recovered significantly and is expected to expand further in 2023.

numbers that speak for themselves

From January to May 2023, Malaysia received 7.5 million international tourist arrivals. The French market exceeded the previous year’s arrival with 41,955 arrivals, a significant increase of 480.5% over the same period.

Ecotourism is a priority!

Malaysia’s National Tourism Policy prioritizes ecotourism as one of its key growth segments. Tourism Malaysia is targeting 16.1 million international tourist arrivals in 2023, and tourism revenue is expected to be RM49.3 billion (EUR 10 billion).

“Our aim is to showcase Malaysia as the ultimate global ecotourism destination and the most famous and must-see ecotourism location in the world. Malaysia’s breathtaking natural wonders, The timeless heritage and traditions promise travelers an extraordinary journey to the heart of this beautiful country,” said Dato’ Dr Ammar Abd Gapal, Managing Director of Tourism Malaysia.

Sustainable and responsible tourism practices in Malaysia act as a catalyst for economic development and ensure sustainable and inclusive growth. In line with the United Nations Sustainable Development Goals, Malaysia is a strong advocate of responsible tourism and promotes its commitment to environmental and social responsibility.

The most beautiful places listed as UNESCO World Heritage Sites

Malaysia is home to four UNESCO World Heritage Sites, including Kinabalu Park, a majestic Triple Crown archaeological site, and Gunung Mulu National Park, a wonder of preserved biodiversity. Langkawi Island and Kinabalu Park are recognized as UNESCO Global Geoparks. The historic cities of George Town and Malacca reveal fascinating stories of Malaysia’s cultural diversity and traditions. UNESCO’s acclaim also extends to Malaysia’s rich intangible cultural heritage, including Makyong, Dondansayan, Silat, Pantung and Songket, all of which are recognized as valuable elements of the cultural heritage of non-human importance.

Dynamism of hotel development

In terms of development, major hotel brands such as Park Hyatt Kuala Lumpur at Merdeka 118, Waldorf Astoria and Conrad are developing projects in Kuala Lumpur, as well as Langkawi’s Hilton Brau Bay and Penang’s InterContinental Resort between 2024 and 2024. I have a plan to start a business. 2025.

The eight Malaysian companies jointly exhibiting at Tourism Malaysia’s stand D73 include Asian Trails Malaysia, Bamboo Adventures, Berjaya Hotels and Resorts, Destination Explore, Malai Adventures, Malaysia Airlines, and Malaysia Travel & Resorts. These include the Solidarity Association of Tour Agents (SAFTTA) and Proeco Adventures.

Malaysia’s harmonious blend of breathtaking nature, modern metropolises and rich cultural heritage makes it one of the world’s top destinations for an unforgettable visit. As travelers around the world seek greener options, Malaysia is poised to offer a unique environmental heritage experience.

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Tags: IFTM-Top Resa 2023 Show, Malaysia Tourism

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