Singaporean omnichannel retailer Sift & Pick expands into Malaysia

Fashion omnichannel platform Sift & Pick has made its debut in Malaysia with the opening of its first physical store.

The store, which sells indie fashion bag brands from Korea, Thailand and Singapore, is located on the ground floor of Mid Valley Megamall in Kuala Lumpur. The store has a simple, contemporary retail design with white as the main theme color.

The new 464 square meter boutique stocks fashion bag brands such as Marhen.J, Find Kapoor, Heureux and Joseph and Stacey, as well as popular Singapore and Thai brands such as The Sophia Label and Tthatata.

Shift & Pick says that with the store in Kuala Lumpur, Malaysian fans will no longer need to fly to Singapore’s Changi Airport to purchase the brand.

Sift & Pick was initially developed as an e-commerce portal to enable customers to purchase independent fashion bags from around the world, and then opened its first brick-and-mortar store at Changi Airport in 2019.

To celebrate the opening of its first store in Malaysia, Sift & Pick has launched the limited edition Marhen.J Ricky Multiway SE Backpack (Khaki) exclusively at Mid Valley Megamall store.

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