Tourism Malaysia wins Gold Award at Putra Aria Brand Awards 2023

Saturday, January 20, 2024


Malaysia Tourism Board

Tourism Malaysia has won the top honor in the Transport, Travel and Tourism category at the 2023 Putra Aria Brand Awards held at One World Hotel, Petaling Jaya.

Introduced in 2022 by the Malaysian Association of Accredited Advertising Agencies (4As), the Aria Brand Awards (also known as the People’s Choice Awards) aim to recognize brands that have a significant connection with Malaysians. These awards, determined by 11,000 respondents who voluntarily participated in an eight-week survey from September to October 2023, are a recognition of MATRADE as a Brand Champion Partner and Malaysian Advertisers Association (MAA) , Media Specialists Association (MSA), Malaysia Digital Association (MDA).

Brands competing in 24 categories across tourism, automotive, banking, communications, e-commerce, entertainment, investment and insurance, and media are driven by brand awareness, brand experience, overall impressions, purchase intent, and support among followers. rated by survey participants based on friends and family. A total of 40 brands won gold medals, 50 brands won silver medals, and 60 brands won bronze medals.

Hi. Dato’ Dr Ammar Abd Gapal, Director-General of Tourism Malaysia, said: This result is a significant improvement in our brand image and definitely reflects the promotional efforts made by Tourism Malaysia. ”

To date, Tourism Malaysia has been awarded the Bronze Award in the category at the 2022 Putra Brand Awards, demonstrating its continued commitment to excellence in promoting Malaysia’s diverse attractions and vibrant culture. It supports our efforts.

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Tags: Malaysian Association of Accredited Advertising Agencies (4A), Brand Champion Partner, Malaysian Trade Development Corporation, Malaysian Advertisers Association, Malaysian Digital Association, Malaysian Connections, Media Specialists Association, People’s Choice Awards, Putra Aria Brand Awards, Tourism Malaysia , transportation, travel, tourism

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