‘The Yakuza’s Wife’: Bold and flashy looks will dominate fashion in early 2024
The Yakuza Wife’s look is very 1980s-inspired, with faux fur, tight stockings, and leather. (@wavewild/Instagram photo)

PARIS: The “mob wife” is the mainstream fashion look for early 2024. Deliberately excessive, even frivolous. A tough woman who strives for money and power and isn’t afraid to flaunt it.

Millions of TikTok users are suddenly obsessed with the looks of women from Goodfellas, Scarface and The Sopranos, as well as Melania Trump’s ruthless, hard style.

This look leans heavily towards the 1980s, with faux fur embellishing many of the black-based pieces, including tight stockings, leather, lurex, and sky-high heels.

“Be bold, tough, fearless and unapologetic. All traits are admirable and ambitious,” Sarah Jordan Arcuri, one of the influencers behind the trend, told AFP. I think so.”

The 29-year-old Italian-American from New Jersey, home of “The Sopranos,” of course, has been pushing this aesthetic to his 120,000 Instagram followers for several years.

What really makes it successful are the accessories. It’s a stack of many heavy gold bracelets, chain belts, and rings.
“All the money was given to you by your husband. You never take it off,” Arcuri laughs.

TikTok star Miqueila Nogueira (15.3 million followers) posted a wildly popular tutorial on how to do the “Yakuza Wife” makeup: dark kohl around the eyes, false eyelashes, and “dark red lipstick.”

Your hair needs some volume, ideally an 80s style perm.

Reactions to “Quiet Luxury”

This is a style embraced by social media favorites like Dua Lipa, Kendall Jenner, and Hailey Bieber.

Naturally, theirs is a slightly more sophisticated version, presenting themselves less as trophy wives and more as hard-nosed businessmen in their own right.

Amidst the swings of the fashion pendulum, “Yakuza Wife” is a natural response to last year’s “quiet luxury,” when the super-rich sought to flaunt their vast wealth in modest, plain clothing.

Google searches for “mob wife” have increased more than 2,000 percent in the past three months, and the hashtag has been viewed 161 million times on TikTok, according to trend consulting firm Journo Research.

A lot of that is because Gen Z recently rediscovered Michelle Pfeiffer’s style on Netflix’s Scarface, and how they enjoyed Edie Falco’s look on The Sopranos, which is celebrating its 25th anniversary. It may have been facilitated by this.

Griselda, a new show about a Colombian cocaine baroness set in Miami in the 1970s and 1980s, is getting even more exciting.

Inevitably, it didn’t take long for some corners of the internet to become uncomfortable with all of this. There were claims that the fashionistas were committing “cultural appropriation” by borrowing money from Italian-American gangsters and Latin American narcotics.

Arcuri dismissed that criticism.

“It’s just a way to have fun and feel empowered…It’s not just for Italian-American girls. Everyone is welcome to join us.”

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