H&M Studio SS24 collection overview and where to shop in Malaysia

Here’s everything you need to know about the H&M Studio SS24 collection, which launches globally on February 29th.

More than a decade after H&M first introduced H&M Studio, the fashion forward division continues to excite the general style realm with its stunning limited edition products. Led by Ann-Sofie Johansson, H&M’s creative advisor and head of womenswear design, and her H&M Studio concept designer Linda Wikel, her H&M Studio is all about effortless dressing. The H&M Studio SS24 collection makes that very concept clear.

At the core of H&M Studio’s SS24 Ensemble is an aura of comfort and ease, inspired by musical artists and their easy-going personalities. Practical items play a central role in the modern recreation of 1970s fashion characteristics. With a focus on sustainability and the use of high-quality materials, the H&M Studio SS24 collection is made up of components such as Infina (cellulose fibre), organic cotton, chrome-free leather, premium wool, recycled steel and brass. For accessories.

Anne-Sophie Johansson talks about the collection: “How do you create a modern wardrobe? That’s the question we discussed as a design team for S/S24, and the 1970s was a time of great cultural change. While rethinking the building blocks of style, we reimagined them in versatile new ways that encourage self-expression.” With that as the backbone of their mood board, the H&M Studio team created a snakeskin-print mini dress, pale blue She created items such as leather cords and a burnt orange maxi dress. They also delved into the house’s archives to reintroduce the ultra-chic, classic sharp-shouldered blazer.

When it comes to accessories, the H&M Studio SS24 collection consists of everything from metallic necklaces with statement diamante tips and knotted rhinestone earrings to snakeskin padded H&M bags and knee-high boots in soft beige nappa leather. It has been. Linda Wikel said: “This season’s design team had free-thinking creatives in mind, ready to move and explore. We looked to the codes of 1970s wardrobe and injected it with modern cool, We wanted to give the collection a curated feel with hero pieces that can be worn with different combinations, such as leather coats and great knee-high boots.”

Iconic supermodel Victoria Ceretti stars in the H&M Studio SS24 campaign. Photographed by Dan Jackson, the Italian personality wears the collection’s fun and glamorous designs. The natural landscape in the background hints at the concept of freedom that inspired the creation of the garments. H&M Studio SS24 collection is available at Lot 10 flagship store and hm.com March 12, 2024. Are you excited for the drop?

Click here to learn more about the H&M SS24 collection here.

(All photos courtesy of H&M by Dan Jackson)

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