Shopee’s 2024 Fashion Show ‘Raya Stale Kita’ Celebrates Golden Age of Malaysian Culture | Jobs

Kuala Lumpur, Malaysia – Media OutReach Newswire – March 6, 2024 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, yesterday unveiled the #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live to encourage Malaysians across the country to dress up and buy local. With the theme of “Tarak Cha His Retro”, Shopee collaborates with long-selling products, celebrities, and influencers to introduce this Raya’s three her 2024 trends, ke kula pis, burnt her orange, and a twist. We styled Malaysians to match nostalgia.

Three looks presented at #ShopeeRaiLokal Raya Stail Kita. (From left) Kekra Pis Trend, Burnt Orange Trend, Nostalgia Balik Kampung Trend

“This fashion show is a love letter to the golden era of P. Lumley and Saloma,” said Kenneth So, Head of Marketing at Shopee. “Fashion and beauty on Shopee is intentionally wholesome and inclusive for all Malaysians who need to do their balik kampung, respect their elders and attend Raya festivals across the country with dignity. Thanks to Raya Steal Kita, Malaysians can now dress in style and support local merchants.”

In a departure from your run-of-the-mill fashion show, Shopee’s runway sees models slow down on the catwalk and viewers across the country learn how to style different garments from different brands look by look to coordinate with the whole family. I taught people.

Shopee’s 10 Muslim fashion sellers namely Asikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset, and Mikaseries by Zoey Rahman. Habib Jewels joined forces in the spirit of gotong royong and sponsored the outfits and accessories to complete the look.

Sponsoring brands generous to the event included beauty and skincare names such as YOU, Simply Siti, Silky Girl, Papa Feel, Mikaseries, lemooc, Emina, Dazzle Me, Barren Bliss, Alha Alfa, AISASEA .

Body positive model Hikma Al Hassan headlined Shopee’s inclusive and affordable looks, hand-picked based on how Malaysians buy Vajraya online. In its first look, Kek Lapis, Shopee challenged Malaysians to experiment with unconventional layering of colours, prints and textures. This season, Shopee introduced different ways to wear burnt orange for men and women of different skin tones, as discussed by Intan Najwa at a recent wedding. The final look, Nostalgia Her Balik Her Kampung, is richly woven with the traditional and retro style that every Malaysian is familiar with.

Kifi Razak, managing editor of NONA, Hijavista and Mingguan Wanita, gave styling advice on how Malaysians can embrace popular trends and rock these looks. Integrating a touch of glamor and a classic touch for a complete look, the ensemble perfectly reflects Raya’s trends this year. More importantly, we not only honor the values ​​and cherished traditions we hold dear when celebrating Eid, but also interpret and style them in a way that reflects our best and truest selves. ”

Shopee is dedicated to providing diverse and wholesome fashion choices for the whole family. Dato’ Jovian Mandagie, a fashion designer who also runs his Shopee Celebrity Squad store on Shopee, echoes this sentiment in his professional opinion. . Keep modesty in mind and dress comfortably. Avoid overdressing that will make you look like a Christmas tree. When choosing a baju girlfriend laya, prioritize comfort and follow trends only if they suit your personality. ”

Fellow Shopee Celebrity Squad member Zoe Rahman, Malaysian actor and founder of the Mika series, had this to say about how Raya 2024 is doing: Style with instant sunpin that takes less than 2 minutes. I love this outfit idea because it’s classic and perfect for a Raya morning. ”

A survey* of Malaysian shoppers on the Raya Style Kita platform found that more than 9 out of 10 people surveyed now shop at Raya by coordinating outfits with the whole family. It became clear that there was. 5 out of 10 people are embracing the Layer Her Cake trend, 4 out of 10 are buying retro outfits, and the rest are looking for Burnt Her Orange. This fashion show is the third chapter of #ShopeeRaiLokal, his platform of episodic content featuring local sellers building a community**.

Shop with confidence this Raya season with Shopee. Enjoy a comfortable and peaceful shopping experience with our new refreshing 15-day free returns feature. Starting March 19, 2024, you can return your product for a full refund within the 15-day Shopee warranty period.

Visit the Raya Style Kita microsite. The Ramadan Bersama Shopee campaign microsite is:

Hashtag: #Shopee #ShopeeMY #ShopeeMalaysia #ShopeeRaiLokal #RayaSteilKita #ShopeeRayaSteilKita #ShopeeRamadanRaya #RamadanBarsamaShopee

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Shopee is a leading e-commerce platform in Southeast Asia and Taiwan. By enabling businesses to digitize and expand their online presence, Shopee enables more people to access and benefit from digital services, and uplifts local communities to create inclusive and sustainable businesses. Drive an enabling digital ecosystem.

Shopee provides an easy, safe, and engaging experience that millions of people enjoy every day. Shopee is determined to help local brands and entrepreneurs succeed in e-commerce and is a major contributor to the region’s digital economy.

Shopee is part of Sea Limited (NYSE:SE), one of the world’s leading consumer internet companies. Sea’s mission is to leverage technology to improve the lives of consumers and small businesses through his three core businesses: Shopee, Garena, and SeaMoney.

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