United Nations Museum Campaign Recognizes NATURE’s Contribution to Music — Global Issues
Sounds Right’s launch was attended by EarthPercent, AURORA, Martyn Stewart, and Louis VI CEO Cathy Runciman. Credit: Naureen Hossain/IPS
  • Written by Noreen Hossain (new york)
  • interpress service

On April 18, 2024, the United Nations Museum – UN Live was officially launched with its partners. That’s correcta global initiative to recognize nature’s contribution to music, with the aim of increasing conservation funding.

The Sounds Right initiative brings together environmental organizations, nature sound libraries, and members of the global music industry to raise awareness of the environment and foster collaboration through music. Through this campaign, Nature became recognized as a certified artist and her stage name became NATURE. On major streaming platforms such as Spotify, NATURE has its own profile It contains several audio tracks under “Name”.The name of NATURE is already recording We’ve collected nature sounds from around the world, from rainstorms to bird calls to nighttime activities.

What’s even more unique about this campaign is that musicians can include NATURE as a featured artist, and NATURE can earn royalties from it. Artists from around the world have already joined Sounds Right, including India, the UK, Colombia, Norway, Denmark, Kenya, and the US. As part of the campaign launch, these artists released new songs or remixes featuring NATURE. The song also includes sounds of nature.15 songs have been released so far “feat. Nature”, and available on Spotify, with more releases planned throughout 2024. Through these outputs, when people listen to these verified tracks on streaming sites like Spotify, NATURE can earn royalties for their contributions.

“As far as we know, Sounds Right is unique in its approach of making NATURE an official artist and donating royalties to conservation efforts,” said Gabriel Smails, Global Lead Programmer at UN Live, Sounds Right. I am. He confirmed that the NATURE track will also be available on his other music streaming platforms such as Apple Music, YouTube Music, Soundcloud, and Deezer. India is also interested in making his NATURE tracks accessible through streaming services in countries in the Global South, such as JioSaavn. Sounds Right predicts that over the next four years he will have 600 million active listeners and he will earn $40 million through royalties.

Royalty distribution, or fund management, will be overseen by EarthPercent, one of UN Live’s partners. The US and UK-based charity brings together artists and members of the music industry who pledge to donate a small portion of their income to climate action.

Together with UN Live, they established the Sounds Light Conservation Fund’s Expert Advisory Board, which includes environmentalists, conservation scientists and indigenous rights leaders, according to CEO Cathy Runciman. The panel reviews and advises on the grant applications it receives and determines whether they meet the determined impact model. The conservation fund will now be used to address biodiversity loss in key biodiversity areas in India, the Philippines, Madagascar and the Indian Ocean Islands.

According to Runciman, through the sounds of pure nature, 70% of royalties will be donated to a conservation fund and 30% will be donated to VozTerra and VozTerra, the two sound partners who collected and shared the sounds. listening planet. These nonprofits will use the stock to continue recording. For music tracks and remixes, royalties are split equally between the musician and the conservation fund, at least 50% each. Runciman told his IPS that this is an example of the company’s passionate belief that artists should make a living from their work.

“At EarthPercent, we have always felt that these two things go hand in hand. An absolute win-win situation is where artists have to earn a living in order to succeed and create more art. “If we don’t, there will be no music,” she said. “Another participant that should be a stakeholder in the world of music is the earth. In this case, especially “nature.” We work to fund the restoration and protection of nature…Artists need fair compensation for their work. If artists are not paid enough, music will cease to exist. There can be no such thing as Sounds Right. ”

Several of the musicians who released tracks for this campaign first joined Sounds Right through EarthPercent. A musician who attended the launch event told his IPS that he was already working with EarthPercent when he learned about Sounds Right and was invited to contribute music to the initiative.

British rapper Louis VI has previously used his music to speak out about climate change and biodiversity loss, giving a platform to the stories of the black and brown diaspora around the world. “Let’s be honest: If we are to move towards a more livable future where nature is at the center, we need every story,” he said. “We felt the music was very well placed to bring that to the forefront. So it was very special for Sounds Right to make it official.”

Norway-based artist AURORA said Sounds Right allows brain, heart and soul to meet. In other words, the logic of science, finance, and philanthropy, combined with the emotional resonance delivered through music, propelled Soundslight’s efforts forward. Of her own experience incorporating nature into her music, she told IPS: her beauty. I know that the world can’t always see her beauty so clearly and naturally deep within her heart. ”

As an affiliate of the United Nations, Museum for the UN—UN Live’s mission includes creating progress towards the SDGs and adhering to the UN’s mission values, achieved through popular culture campaigns. In the case of Sounds Right, Mr. Smails explained to his IPS that their programs typically include three elements. One is a scientific or social cause that requires attention (biodiversity loss), a cultural genre that can get the message across to people (music), and finally a scaling platform that can involve people (music streaming). platform).

By leveraging popular culture to advance the UN’s mission values ​​and the SDGs, UN Live is able to reach people and take risks on creative ventures not often seen in larger organizations. For the average music fan, the act of listening to music can have a direct impact on protecting the environment. Sounds Right also has the potential to empower musicians to use their work to raise awareness. The initiative takes steps to elevate the voices and perspectives of musicians from the Global South, particularly those from countries suffering disproportionately from climate change and biodiversity loss.

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© Inter Press Service (2024) — All rights reservedSource: Interpress Service

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