Cos enters Malaysia with flagship store in Kuala Lumpur

Swedish retailer Kos has opened its first store in Kuala Lumpur, marking its entry into the Malaysian market as a premium fast fashion brand.

The exterior of the new Kos Kuala Lumpur store – Kos

The newest Cos store boasts two floors of space with a minimalist look: Reflecting the Cos aesthetic, the interior features clean lines, natural elements and furniture by midcentury modern designers.

Cos’ entire menswear and womenswear range can be found here, including their latest Autumn/Winter 2016 collection, which explores hybrid garments that combine wardrobe staples with minimalism at the forefront.

According to Cos managing director Marie Honda, the opening marks the start of a new chapter for the brand in Asia.

“We are very pleased to announce the opening of our store in Malaysia. The opening of our first store in Kuala Lumpur marks an exciting stage in our expansion in Asia and we look forward to continuing our growth in the market,” Honda said.

The new Kuala Lumpur store is located inside the city’s Pavilion Elite Mall and officially opened at noon on December 16th.

Cos is owned by Swedish conglomerate Hennes & Mauritz, which also owns H&M, Cheap Monday and Monki.

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