Embarking on a New Chapter Together: Huawei Consumer Cloud Services and Malaysia Airlines Cooperate to Expand China’s Outbound Travel Market

Dongguan, China, June 23, 2024 Huawei Consumer Cloud Services and Malaysia Airlines have decided to form a strategic partnership to enter China’s outbound travel market. This much-anticipated collaboration was officially announced during a signing ceremony at Huawei’s Developer Conference 2024. This historic moment took place at Huawei Developer Conference 2024, highlighting more than 100 exciting events.

Through the Huawei Consumer Cloud Services advertising platform, Malaysia Airlines will achieve comprehensive digitalization of aviation services. Data-driven personalized recommendations and precise ad placement will deliver highly customized marketing effects. This will not only enable Malaysia Airlines to gain insights into traveller needs, but also enable it to grasp market trends and embody a truly customer-centric service philosophy. The beginning of a comfortable journey is exactly where Huawei Consumer Cloud Services, as part of its 1+8+N all-scenario ecosystem and media marketing capabilities, provides advertising marketing and traffic monetization services to advertisers and traffic alliances.

This partnership will enable Huawei and Malaysia Airlines to jointly provide travellers with one-stop, full-cycle, and personalized travel services. While meeting travellers’ needs across the entire journey, the two parties have deepened their cooperation and built a strong win-win relationship. As an industry leader in technology innovation, Huawei remains committed to the open ecosystem and will provide Malaysia Airlines with advertising marketing and traffic monetization services through its Petal Ads platform, helping it further expand in the Chinese market. This partnership is a strategic decision made by both parties to better serve consumers based on consumer demand.

Mr. Vincent WenDirector of Cloud Services Business Growth at Huawei, Said, We are committed to strengthening our partnership with Malaysia Airlines by leveraging our extensive expertise in communications infrastructure, digital solutions, and deep understanding of the Chinese market. By leveraging our collaborative efforts with a focus on local strategies, and leveraging Huawei’s strong brand presence and marketing channels in China, China“It will enable Malaysia Airlines to significantly increase its profile and market penetration among Chinese travellers. This strategic partnership between Huawei and Malaysia Airlines combines technological capabilities, market expertise and innovation, bringing exciting opportunities to China’s dynamic tourism industry.”

The joint collaboration between MH and Huawei also introduces MHexplorer, a young traveller programme to empower the younger generation to explore the world and broaden their horizons, incorporating the resource advantages of Huawei Consumer Cloud Services to drive marketing strategies to maximum effect and promote Malaysia Airlines’ expansion in China and the US. Asia Pacific Marketplace. The benefits and convenience brought by the MHexplorer project aim to satisfy the yearning for world travel in the hearts of every young person, and also act as an advocate and active promoter of this idea.

Mr. Ahmad Luqman Mohammed AzmiChief Executive Officer of Malaysia Airlines Group (MAG), Said, “We are pleased to work with Huawei and leverage their digital capabilities to expand our footprint in the Asia Pacific region. This strategic partnership aims to improve customer engagement by providing highly personalized experiences and innovative solutions tailored to market-specific needs. We look forward to exploring new avenues and opportunities to consolidate Malaysia Airlines’ position in the region and expand our influence as a gateway to the world globally.” Asia onwards.”

This remarkable collaboration not only demonstrates the in-depth cooperation between Huawei Consumer Cloud Services and Malaysia Airlines, but also brings new air travel experiences to consumers. In the future, Huawei and Malaysia Airlines will continue to explore and innovate, and jointly develop the global tourism market. Everything we do is with customers at the center, with unceasing technological innovation, sincerity, passion, and hard work, we will present a wider blue sky to the world.

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SOURCE Huawei Mobile Services

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