Malaysia Airlines partners with Huawei to expand China’s outbound travel market

KUALA LUMPUR, June 23 (Bernama) — Malaysia Airlines has formed a strategic partnership with Chinese technology giant Huawei to gain deeper insights into traveller preferences, effectively analyse market trends and enhance its customer-centric service approach.

Huawei Consumer Cloud Services will provide advertising, marketing and traffic monetization services to Malaysia Airlines through its Petal Ad marketing platform, facilitating its expansion into the Chinese market, the national airline said in a statement today.

In addition, the Malaysia Airlines Group (MAG) subsidiary will leverage Huawei’s consumer cloud service advertising platform to enhance its brand and services in the China market, optimize customer experience, and further encourage Chinese travellers to choose Malaysia Airlines for their travel needs.

MAG Chief Executive Officer Ahmad Luqman Mohammed Azmi said the airline looks forward to exploring new avenues and opportunities to consolidate its position in the region and expand its influence globally as a gateway to Asia and beyond.

“This strategic partnership aims to elevate our efforts in customer engagement by providing highly personalized experiences and innovative solutions tailored to the unique needs of the market,” he said.

Meanwhile, Vincent Wen, director of business growth for Cloud Services at Huawei, said that joint efforts focused on localized strategies, and leveraging Huawei’s strong brand presence and marketing channels in China, will enable Malaysia Airlines to significantly increase its name recognition and market penetration among Chinese travellers.

“This strategic partnership between Huawei and Malaysia Airlines combines technological capabilities, market expertise and innovation, and will bring exciting opportunities to China’s dynamic tourism industry,” he added.

— Bernama



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