Malaysia Airlines partners with Huawei to expand China’s outbound travel market

Malaysia Airlines and Huawei have entered into a strategic partnership aimed at transforming the national airline’s digital landscape through advanced digital solutions from Huawei Consumer Cloud Services.

The collaboration will enable Malaysia Airlines to gain deeper insights into traveller preferences and analyse market trends more effectively, enhancing its customer-centric service approach.

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Through its Petal Ads marketing platform, Huawei Consumer Cloud Services will provide Malaysia Airlines with advertising, marketing, and traffic monetization services to facilitate its expansion into the Chinese market.

This strategic relationship underscores the commitment of both companies.
To meet diverse consumer needs, Malaysia Airlines can now deploy data-driven personalized recommendations and targeted ad placements to power a tailored marketing strategy.

The partnership, which was formally announced at the Huawei Developer Conference 2024 in Dongguan, marks a major step forward for both companies amid the backdrop of more than 100 ground activities at the event. The company said in a statement that the partnership promises to provide passengers with a comprehensive and personalized travel experience.

In addition, Malaysia Airlines will leverage Huawei’s consumer cloud service advertising platform to enhance its brand and services in the Chinese market, optimize customer experience, and further encourage Chinese travellers to choose Malaysia Airlines for their travel needs.

“We are pleased to be able to leverage Huawei’s strengths and work with the company.
“We will leverage our digital capabilities to expand our footprint within the Asia Pacific region. This strategic partnership aims to improve customer engagement by providing highly personalized experiences and innovative solutions tailored to the unique needs of the market,” said Ahmad Lukman Mohamed Azmi, Chief Executive Officer, Malaysia Airlines Group (MAG).

“We look forward to exploring new avenues and opportunities.
“This will strengthen Malaysia Airlines’ regional position and expand its global footprint as a gateway to Asia and beyond,” he added.

“Huawei is committed to strengthening our partnership with Malaysia Airlines by leveraging our extensive expertise in telecommunications infrastructure and digital solutions, and our deep understanding of the China market,” said Vincent Wen, director of Business Growth for Cloud Services at Huawei.

“Our collaborative efforts, with a focus on localisation strategies and leveraging Huawei’s strong brand presence and marketing channels in China, will enable Malaysia Airlines to significantly increase its name recognition and market penetration among Chinese travellers,” he added.

Wen explained that this strategic partnership between Huawei and Malaysia Airlines combines technological strength, market expertise, and innovation, bringing exciting opportunities to China’s dynamic tourism industry.

The partnership also aims to leverage Huawei’s consumer cloud services to encourage young people to explore the world and broaden their horizons through the airline’s MHexplorer products, and enable the airline to promote various benefits and services for the China and Asia Pacific markets.

Going forward, Huawei and Malaysia Airlines will:
He added that the two companies will work together to innovate and develop the global tourism market.

The news comes on the heels of Malaysia Airlines and Manchester United entering into a multi-year partnership which will see the airline become the club’s official commercial airline. The partnership was announced by Malaysia Airlines Group Managing Director Izham Ismail at an industry trade fair in Kuala Lumpur earlier this year.

To celebrate the announcement, former Manchester United defenders Patrice Evra and Wes Brown flew to Kuala Lumpur to attend the event and speak about their experiences travelling the world both as players and as ambassadors for the club.

Photo credit: John Richard Thomson

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