Marimekko continues to expand in Asia, entering Vietnam and Malaysia

Finnish clothing and lifestyle brand Marimekko continues its expansion across Asia and is currently preparing to enter two new markets: Vietnam and Malaysia.

The move comes as part of a “loose franchise” partnership with Jaspal Group, which operates in four countries in the region and already represents brands such as Diesel and Asics.

Marimekko plans to open stores in several shopping malls in both countries in 2023, as well as launch online channels for both markets.

In a release, Natasha Defrance, Marimekko’s senior vice president for the Eastern region, expressed the brand’s excitement to enter these regions, adding: “These fast-growing markets offer exciting opportunities for Marimekko’s international growth and support our goal of expanding the Marimekko business in the coming years.”

“We look forward to introducing Marimekko’s fun lifestyle concept to customers in both countries.”

This latest expansion builds on Marimekko’s 2023-2027 strategic period, during which the label will focus on expanding in international markets, with Asia listed as its “most important geographic area.”

The company recently revealed plans to expand its store network into Singapore, adding to the 80 retail stores and shop-in-shops it already operates across the Asia Pacific region.

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