News: Mercedes-Benz Malaysia Unveils Star Elegance Lifestyle Retail Concept

KLANG: Mercedes-Benz Malaysia has debuted its automotive industry-first lifestyle retail concept, Star Elegance, at Hap Seng Star Bukit Tinggi.

The introduction of Star Elegance is strategically in line with findings from a recent comprehensive focus group survey of around 400 Mercedes-Benz Malaysia customers.

Key findings show that 94% of customers are interested in lifestyle retail concepts and 91% of customers would visit a lifestyle store while getting their vehicle serviced.

Star Elegance also offers a nail spa in addition to upcoming wellness services.

The retail concept, which will be expanded in several stages, is expected to welcome new brands and collaborators in the near future, offering a repertoire of luxury retail services.

Customers can enjoy a refreshing coffee from existing amenities such as the Mercedes-Benz Café or shop from a range of eco-conscious collections that reflect the brand’s commitment to sustainability.

Further services include EV charging solutions and Mercedes me app digital extras.

Meanwhile, Mercedes-Benz Card holders can enjoy perks such as 10% discount on parts, merchandise and accessories, as well as 10x TreatPoints at Hap Seng Star Bukit Tinggi.

“The Star Elegance concept seamlessly blends innovative retail experiences with meticulously curated lifestyle elements to offer our customers a holistic and unprecedented luxury experience,” said Mercedes-Benz Malaysia CEO and president Amanda Chan.

Edmin Naidoo, Vice President, Customer Service, Mercedes-Benz Cars Malaysia, reiterated, “Star Elegance symbolizes our commitment to providing the best customer experience and setting new standards in luxury automotive solutions. This initiative underlines our unwavering dedication to meeting the diverse and sophisticated needs of our esteemed customers, firmly establishing Mercedes-Benz as the first choice for luxury automobiles.”

Star Elegance - Nail Spa (8) (Custom)
Star Elegance - Nail Spa (1) (Custom)
Star Elegance - Nail Spa (9) (Custom)

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