Hong Kong Tourism Board appoints Pacific World Travel as trade representative in Malaysia

Kuala Lumpur-based Pacific World Travel (PWT) has been appointed by the Hong Kong Tourism Board to provide trade representation services for the Malaysian market, effective July 1.

PWT will be responsible for planning, developing and implementing trade marketing strategies and campaigns to promote visitor visits from Malaysia to Hong Kong.

Tunku: We are committed to fostering strong partnerships and implementing innovative campaigns.

Tunku Iskandar Tunku Abdullah, group president of Merewar Group of tourism-related companies, which includes PWT, said: “We are committed to fostering strong partnerships and implementing innovative campaigns that highlight the unique and vibrant experiences Hong Kong has to offer.

“The PWT team is excited to embark on this journey and hopes to work closely with the travel industry and media organisations to make Hong Kong the preferred choice for Malaysian travellers.

“With your continued support and cooperation, we will achieve greater success in promoting Hong Kong as Asia’s leading international city and a world-class tourist destination.”

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