Market held to help improve access for OCOP products to Cambodia

A three-day weekend market opened in An Giang province on July 5, showcasing quality products from several southern provinces.

Enterprises from An Giang, Dong Thap, Ca Mau and Tay Ninh provinces display more than 300 local specialty and One Village, One Product products at the An Giang weekend market. (Photo: VNA)

An Giang (VNA) – A three-day weekend market opened in An Giang province on July 5, showcasing quality products from several southern provinces.

The event is expected to help local specialities not only win the hearts of domestic consumers but also penetrate the market in neighbouring Cambodia.

More than 40 enterprises from An Giang, Dong Thap, Ca Mau and Tay Ninh provinces are showcasing more than 300 local specialties and products rated three or more out of five stars under the “One Village, One Product” (OCOP) programme, including food, cosmetics, household items and handicrafts.

Ta Minh Son, director of the Tu Son supermarket chain in An Giang province, said producers of the OCOP goods on display have constantly improved their product quality, design, packaging and brand building. Many of the province’s products sold in Tu Son stores were targeted at tourists and residents of the border area and initially succeeded in gaining favor with Cambodian consumers.

After five years of running the weekend market with the theme of “One Village, One Product products and local specialties,” products from more than 30 provinces and cities across the country have become relatively well-distributed through this supermarket chain and An Giang Province.

This is also an opportunity for these products to reach more consumers in the Mekong Delta and enter the Cambodian market via An Giang province, Mr Son added.

In the future, the Tu Son supermarket chain and the four provincial departments of industry and trade plan to hold more similar markets to promote local sales of OCOP products and increase exports to Cambodia.

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