Learn about the history of Coca-Cola’s iconic polar bear mascot

Coca-Cola has used polar bears in its advertising and marketing for decades. Most popular soda brands One of the world’s most beloved animals, the polar bear is deeply associated with the Coca-Cola brand, with images of the Arctic animal appearing on packaging and in television commercials. Though it first appeared in 1922, the Coca-Cola Bear we know today wasn’t created until 1993, when a talented artist reimagined the campaign.

The Coca-Cola Polar Bear has appeared in numerous commercials selling (and drinking) soda, and is the only major mascot (other than Santa Claus, who has appeared in Coca-Cola ads since the 1930s) in the soft drink company’s long and storied history. From its origins in European print ads, to its animated character in Super Bowl ads, to its inspiration for many products, we look back on the development, evolution and importance of the Coca-Cola Polar Bear mascot.

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Polar bears first appeared in Coca-Cola ads in the 1920s.

French Coca-Cola  from the 1920s

French Coca-Cola Advertisement 1920s – WorldofCocaCola/X, formerly known as Twitter

Made from One of the most closely guarded recipes in the worldCoca-Cola was first sold in France in 1919, and three years later, local distributors created print ads for the drink encouraging consumers to sip (or “drink”) Coca-Cola. The art strongly conveyed how refreshing Coca-Cola was by showing a polar bear holding a bottle in its hand. Cardiff University Blog According to the Arctic-related paper, this coincided with a period in Europe when “images of polar bears were flourishing in art, popular culture and entertainment.” In Germany, there was a polar bear “fad,” with people dressed in polar bear costumes often posing for photos in public places.

Over the next 70 years, images of polar bears would appear throughout Coca-Cola’s print marketing campaigns. But it wasn’t until 1993, when the cold-weather creature appeared in a television commercial, that the company fully embraced the animal as an advertising mascot. To come up with a visually striking campaign for Creative Artists Agency, artist Ken Stewart was inspired by a time he was watching a movie and sipping a Coca-Cola when he caught a glimpse of a Labrador retriever, which he says resembled a polar bear as a puppy. Stewart combined the two ideas and decided that the film of a polar bear drinking a Coca-Cola in the Arctic wilderness would be called “Aurora.” “Aurora” became the name of the Coca-Cola spot and was the first of more than 20 animated commercials to feature the animal.

Polar bear mascots can still be seen everywhere today

Cola polar bear mascot costumeCola polar bear mascot costume

Cola polar bear mascot costume – rblfmr/Shutterstock

The bear still appears occasionally in Coca-Cola commercials and remains a beloved corporate mascot. Coca-Cola Worldone of The World’s Most Delicious Food Museumvisitors can take photos with costumed employees. The bears make frequent public appearances around the country. Each winter during the holidays, artwork depicting the growing Coca-Cola polar bear family appears on Coca-Cola product packaging and cans and is sold on the company’s website. In 2013, a second generation of the characters appeared in “The Polar Bears,” a seven-minute short film directed by Academy Award winner Ridley Scott.

In 2008, polar bears were given protection under the Endangered Species Act. With growing public awareness of melting sea ice, polar bears have become strongly associated with climate change, which could have threatened Coca-Cola’s use of the animals as a cuddly mascot. “The further away the character is from a real-world character, the less companies have to worry about what’s going to happen in the real world,” said Barbara Phillips, a marketing professor at the University of Saskatchewan. New Yorker. Coca-Cola pledged to donate $2 million to the World Wildlife Fund in 2011 and has raised an additional $3 million from consumers to save polar bears, a move announced in a 2013 Coca-Cola ad featuring a real polar bear.

read Original article from The Daily Meal.


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