Rimini – Malaysia Tourism Board led a delegation of tourism stakeholders from hospitality companies and destination management companies to the 60th annual TTG Travel Experience In Rimini to promote new tourism projects launched in recent months.

During the three-day trade event, Tourism Malaysia will meet with Italy’s leading long-haul overseas tour operators to discuss partnerships to promote and sell Malaysian tourism products to the Italian market.

The five co-exhibitors will share a stand with Tourism Malaysia and four DMCs: Axis Travel Boutique, Bamboo Adventures, Asia Top Team Travels, Malai Adventures and Berjaya Hotels & Resorts. To do. The companies will be showcasing their products and the latest trends that have seen tremendous growth over the past few years.

Dr. Dato Ammar Abdgapalsaid the Director of Tourism Malaysia. “Tourism Malaysia is working closely with private sector partners to expand the country’s tourism offerings and attract international tourists.”

The European market has always played an important role in Malaysia’s inbound tourism, and through our participation in events like this, we help raise awareness of broader developments in Malaysia. ”

“Italy was a growing source market before the pandemic. More than 21,000 Italians visited the country from January to July 2023. When it comes to arrivals from Europe, Italy is the seventh largest market in the region, registering a staggering increase of 5,040 Italians in July, which is higher than the number in June 2023. It is twice as much. ”he added.

Malaysia has four designated countries. UNESCO World Heritage SiteAmong them, the majestic Triple Crown of Kinabalu Park and Gunung Mulu National Park showcases the splendor of unspoiled biodiversity. Langkawi Island and Kinabalu Park are recognized as UNESCO Global Geoparks, while the historic cities of George Town and Malacca tell a fascinating story of Malaysia’s cultural diversity and heritage. UNESCO’s praise also extends to Malaysia’s rich mosaic of intangible cultural heritage, including Makyong, Dondansayan, Silat, Pantung and Songket, all of which are recognized as valuable components of the intangible cultural heritage of humanity.

In terms of development, major lifestyle and full-service hotel brands such as Park Hyatt Kuala Lumpur at Merdeka 118, The Waldorf Astoria and The Conrad are expected to open in Kuala Lumpur between 2024 and 2025. Other hotel openings include the Hilton Burau Bay in Langkawi and the InterContinental Resort in Penang.

Malaysia’s harmonious blend of breathtaking nature, modern metropolises and rich cultural heritage makes it one of the world’s top destinations for an unforgettable visit. As travelers around the world seek greener options, Malaysia is poised to offer a unique environmental heritage experience.