KUALA LUMPUR, Dec. 8 (Bernama) — Lazada Malaysia will continue to support MSMEs, especially those in the beauty and fashion sectors, to grow their businesses on its e-commerce platform, said its chief operating officer. Darren Rajaratnam said.

He said Lazada will continue to focus on these two categories and develop campaigns to attract new fashion and beauty suppliers to the platform and increase visibility.

“These segments have high growth potential. Based on the previous 11.11 sales, 50 per cent of the sales volume is from fashion and beauty,” said Lazada’s 12.12 All Out End Sale campaign opening here today. ​​He spoke to Bernama between the opening minutes.

Darren said Lazada is also outlining programs to help existing vendors further increase their sales.

As the holiday season approaches, Lazada’s 12.12 All Out Year-End Sale, running from December 12th to 14th, will bring exciting offers, perks, and sales from participating brands and sellers.

The campaign will begin with the “12.12 Full Power Balloon Voucher Drop” that will be held nationwide from December 8th to 11th.

“Bargain seekers can look forward to stretching their ringgit with thousands of All-Out deals and tons of LazFlash items with up to 90% off during the three-day sale period.

“We also have crazy deals of 12 sen and deals of RM12.12,” Darren said.

Lazada also introduced LazPayLater for eligible users, offering flexible payment terms with zero interest and installment plans of up to 12 months.

Eligible users must sign up and be approved with LazPayLater before they can make purchases using this method.

“This 12.12, we look forward to providing you with an avenue to shop for a wide selection of holiday essentials, from party outfits to makeup products, gifts, and more from big-name brands and homegrown companies at amazing prices on Lazada.

“Coupled with our engaging shoppertainment content, fun offline-to-online shopping activities, and seamless online shopping experience, we hope consumers can enjoy more shared time with their loved ones and friends this holiday season. “You can,” he said.

For more information on the Lazada 12.12 All Out Year-End Sale, download the Lazada mobile app and follow Lazada Malaysia on Facebook @.lazada malaysiaInstagram @lazada_mytwitter @Lazada MY and YouTube.

— Bernama

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